Gambling software development company Playtech (PTEC.L) has launched, Well Well Well Live, a new, bespoke live game show, for Entain plc’s (LSE: ENT) flagship online gambling and sports betting brand Ladbrokes UK. 

Live-streamed from its next-generation Live Casino in Riga, Latvia Playtech pulled out all the stops building the new game, affording it the “highest level of production and management.” According to the technology supplier, the game, which was designed exclusively for the Ladbrokes brand, is one of the most complex to date, with all of its features specifically designed to deliver a completely unique user experience to players. 

Playtech’s “built-in partnership” with Entain will reportedly use the L…...