Surprise-Launching Won't Work For Every Game, Says Xbox Marketing Manager

Hi-Fi Rush seemingly came out of nowhere last week when Microsoft not only announced the game, but also released it immediately. But that sort of strategy isn’t universal, according to Xbox global product marketing manager Kelly Lombardi.Come from Sports betting site VPbet

On Twitter, Lombardi addressed the newfound discussion over why maybe more games need to surprise-launch like Hi-Fi Rush. “Some of y’all have switched from ‘marketing needs to be detailed, I need info on every stage of development’ to ‘shadow drop every game from now on’ so quickly I think I have whiplash,” Lombardi said. “The truth is, every game is different, and there’s no one size fits all marketing approach.”